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New Year, New Normal, New Styles from Beechfield®

At Beechfield®, we’re focused on taking steps towards making the world a better place and driving towards a more sustainable future. New for 2021, we’ve taken one of our most popular essential beanie styles – the best-selling B45 and evolved it into a more eco-friendly option. The new Recycled Original Cuffed Beanie (B46) has the same great style and quality, soft-touch feel that you’ve come to know and trust from the original B45 but is spun from 100% GRS certified, recycled polyester.

The B46 is the very first recycled knitwear piece in the Beechfield® range and a cold weather essential that can be taken everywhere with you, with peace of mind that you’re making choices that are kinder to the environment. The material composition of the new B46 is manufactured using two recycled plastic bottles, meaning that the design helps to reduce waste product and supports the conservation of precious natural resources.

Ever-popular due to its versatile and functional nature, our Morf® range is another collection which has continued to grow and evolve over the years. This year, more than ever, we’ve seen the range increase in popularity and for 2021, we’re launching 3 new styles with 25 colourways. This includes the versatile and multi- purpose Morf® Recycled (B915), also made using 100% recycled polyester.

Made from the world’s number one recycled fibre, REPREVE® Polyester, the B915 helps reduce plastic pollution whilst keeping comfort in check with a breathable, ultra-stretch fabric. Another fine example of how we’re working hard to provide sustainable alternatives to our classic Beechfield® styles without compromising on design.

The new Morf® Premium Anti-Bacterial (B910) and the Junior Morf® Premium Anti- Bacterial (B910b) have both been treated with an antimicrobial technology to help keep you fresher for longer. All of our Morf®’s are machine washable up to 40 degrees and can be worn in more than 12 different ways, making them a highly versatile, year-round wardrobe staple. Morf®’s can also be worn as a soft, reusable face covering throughout the day.

An integral part of Beechfield® design is our diverse colourways and we’ve introduced three brand new colours for the Morf® Spacer Marl (B901), each with the style’s signature printed spacer effect – Spacer Coral, Spacer Lime and Spacer Olive.

The Junior Softshell Sports Tech Neck Warmer (B320b) has been designed to compliment the adult’s version (B320) whilst still featuring the design’s elasticated drawcord and streamline, contoured fit that locks in warmth and maximises comfort. Flat seams and a lightweight, breathable fabric make the style super wearable, while its quick-drying, windproof properties make for optimum performance when facing the elements. This isn’t the only exciting news for Softshell either as we also introduce a duo of contemporary new colourways to the range – Fluorescent Yellow and Graphite Grey.

Fluoro colourways run through into our Thermal Snowstar® Beanie (B439) design too, providing flashes of vibrancy which make the pom pom-decorated hat perfect for fashion, workwear and anything in between. The classic ribbed beanie is lined with microfleece and can be worn cuffed or slouched. We’re also excited to introduce our Urbanwear 5 Panel Snapback (B649) and the Urbanwear 6 Panel Snapback (B648). Launching the first snapback designs to the popular Urbanwear collection, B648 and B649 both feature the range’s mid- curve peak motif and offer a choice between seamless 5-panel front or a structured 6-panel design. The neutral Urbanwear colour palette is the epitome of 2021 street style.